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European Tour Operators Association

New interactive homepage for ETOA

Dec 17, 2010

The European Tour Operators Association (ETOA) has launched a new homepage at . The website features a new design and navigation, enabling members to immediately source operational news and information on lobbying and regulatory issues. Visitors to the site now have direct access to register for ETOA’s workshops and seminars, and there are also new facilities for members of the media and other interested parties to sign up for bulletins.

“One area where we are really helping our members,” said Adam Buckmaster, Head of Online Strategy at ETOA, “is in the way they can sign up for events or specific information in a few clicks. Online registration for our growing number of trade events has long been in place but now the process is seamless.

“Crucially we can use our online presence to listen to our members and quickly respond to the issues that matter to them. For tour operators, taxes and coach restrictions can occur at shockingly short notice and require rapid response; long-standing problems, such as indirect taxation, can also change quickly and are at the forefront of our lobbying work. We can now flash bulletins, open discussion groups, and organize press campaigns with real speed.”

The site also features a section enabling delegates to review ETOA events, at . Using the Visitor Review social media platform, the site features photos, videos, and opinions from events throughout Europe and gives information about forthcoming events. Developed by Digital Visitor, Visitor Review allows organizations to make the most of social media directly on their websites, gathering from their online visitors reviews, photos, feedback, videos, tips, and more. It is being used by such ETOA members as Virgin Holidays, Voyages Jules Verne, EnjoyEngland, and VisitBritain. If you have attended any ETOA events and have any photos, videos, or feedback, please go to our Visitor Review solution and add your reviews.

Digital Visitor has recently become a member of ETOA; to find out more about their social media solutions please contact Simon Jones, Marketing Director on +44 (0)1179 055 195, email:, or visit .

To find out about the information and facilities available to members of the media, please visit the new ETOA site at and click on the "Media" tab.

New interactive homepage for ETOA
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