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Former Safaricom Chief Named

New chairman appointed to Kenya Tourist Board

Wolfgang H. Thome, eTN  Dec 10, 2010

(eTN) - Mr. Jake Grieves Cook has retired as chairperson of the Kenya Tourist Board (KTB), following the end of his second term of office at the end of November, it was confirmed earlier today.

Well known to this correspondent, Jake exceled, as in everything else he does, especially during his second term as chair, when he and his colleagues were faced with repairing the extensive damage done to Kenya's reputation abroad following the post-election violence in early 2008. Jake has, over the years, been an invaluable source for background information and on current topics and has helped eTurboNews to report accurately on events, where other media houses could only speculate or often misinterpret the signs on the wall.

KTB, under his leadership and vision, is credited to having turned 2010 into the most successful business year for the tourism industry ever, with the highest recorded number of arrivals and the highest revenues ever from the sector, thought to reach 100 billion Kenya shillings by the end of the year.
The entire eTurboNeews team wishes Jake well in his business ventures from here on, as he now once again fully concentrates on Game Watcher Safaris and Porini Safari Camps, both prize-winning companies for their green excellence and perfect service delivery.

Here is the statement from the Ministry of Tourism in Nairobi, just received for publication:

The Minister for Tourism, Hon. Najib Balala has today, December 10, 2010, appointed Mr. Michael Joseph formerly Chief Executive of Safaricom as the Chairman of Kenya Tourist Board (KTB). The appointment starts from December 1, 2010 for the next three years.

He replaces Mr. Jake Grieves-Cook, long-serving chairman whose two terms ended on November 30, 2010. He has served as the Chairman for two consecutive terms since his appointment in November 30, 2004.

Meanwhile, Hon. Balala has praised the Kenya Tourism Board (KTB) chaired by Mr. Jake Grieves-Cook for the excellent performance undertaken during the most difficult time in the tourism industry.

“The board has done a wonderful job in turning round the performance of the sector from the all time low in 2008 after the post-election violence and we shall experience all time high in 2010 with over 1.2 million tourists expected and envisaged receipt earnings of over Kshs. 100b illion. This year will be a record year in the sector. I urge them to keep up the good work,” he said.

Under the chairmanship of Mr. Jake Grieves-Cook, KTB managed to put up aggressive marketing campaigns targeting domestic and international tourists. In addition, the organization partnered with international travel and leisure organizations as well as the media and airlines to build a strong image for Kenya as a niche tourist destination.

The board is credited for diversification of the tourism market by putting up additional market presence in India, China, United Arab Emirates (UAE), Japan, Poland, and Turkey.

Hon. Balala congratulated Mr. Michael Joseph on his new appointment and wished him success in the new assignment.

Jake Grieves-Cook expressed his thanks to the government for the opportunity to have served as KTB Chairman, and he wished Michael Joseph success in his new role.

“It has been an honor for me to have served as Chairman of the Kenya Tourist Board over the last six years, and I would like to thank my colleagues on the Board, as well as the tourism sector stakeholders, for all the support and cooperation that they have afforded me during my tenure as Chairman,” said Grieves-Cook.

“It has also been a pleasure for me to work closely with the Minister of Tourism, Hon. Najib Balala, during the last 3 years as we strove for recovery of our tourism industry in Kenya. I congratulate the Minister on the choice of Michael Joseph to be Chairman of KTB, and I believe he will bring a wealth of valuable experience which will be of immense help in achieving great things for the tourism sector in the future. I am sure this appointment will be welcome news to all of us in tourism.”

New chairman appointed to Kenya Tourist Board
NewChairman of Kenya Tourist Board, Michael Joseph / Image via

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