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New Study

Hotel room price disparity phenomenon in Italy

Mario Masciullo, eTN  Nov 12, 2010

ITALY (eTN) - A new study done by Trivago (Italy) on the Disparity Hotel Price Index of rates charged by hotels, reveals the great disparity in prices of hotels in Italy. The same room can vary up to 33% on average. The price gap widens as you go to a different class of room, with the difference in fares minimized between two- and three-star accommodation.

The rate disparity exists for the same hotel, depending on the distribution channel, but the phenomenon is more widespread in the Italian tourist destinations than most international hotels with greater density, such as Veneto, Tuscany, and Lazio.

This study analyzed the disparity on the rate of hotel price comparison, and research on the diversification of hotel prices was calculated on the fees charged in all Italian regions in the period September-October 2010 on a sample of over 7,700 bookable rooms online.

Pisa and Milan came in at 33% with 32% of the Italian cities with the greatest disparity tariff: the minimum prices are around double for the night in the autumn, around €129, with a mean maximum of €170 for Milan. In Pisa the offer is cheap, but quite varied, with a minimum of €88 and €117 maximum. One night in the same room in these cities may vary significantly in cost. The average price in the Veneto region, calculated on a sample of 896 hotels booked, fluctuated between €120 and €141 under minimum guidelines for the same standard room per night, with a percentage difference of 17%.

Disparity in the northeast rate, parity in the inner

The instability is dominated by the tariff in Veneto Venice, where prices range up to 23% in disparity.

Immediately after the Veneto, the greatest disparity tariff is logged in Tuscany, with a rate of 16%. Florence has a price variation of 24%. Following is Lazio with 15% of a sample of 1,115 analyzed hotels with prices ranging from €135 per room, per nigh,t minimum and a maximum of €155. Sardinia and Sicily, which have a strong seasonal rates, showed a disparity index of 14%, with a minimum of €98 and autumn maximum of €112 for the first, on average cheaper than Sicily with a minimum of €88 and €100 maximum.

Destinations with the lowest rate disparity found in these inner regions, were less developed in the online distribution of hotels, whereas the Molise Hotels booked on the web are few, and prices, therefore, are "at parity" with 1% variation of average and €100 for a night in a double room. Basilicata, Molise, as with the presence of a small hotel, can be booked online, and it is almost perfect parity pricing with average prices per room, per night of €88.

Following the Trentino Alto Adige, where the differences are close to 4%, the average rates are €116 minimum and a maximum of €121. The Friuli Venezia Giulia follows the same trend toward parity with a 5% change in rates and average minimum/maximum of €109-€114. The disparity in Liguria and Puglia is both at 7%. The lowest rates are in Calabria with a minimum of €83 and a maximum of €94: a disparity rate of 13%.

The price difference increases with the relevance of the target

From an analysis of the twenty most important tourist cities in Italy and with the largest carrying capacity, the report shows that the range of the average tariff exceeds 25%. The disparity between the prices of the hotels is greater in those areas.

The greatest disparity in prices is, as mentioned above, in Pisa (33%) and Milan (32%), which shows a wide range of accommodation agencies for online distribution. Disparity for Perugia is 25%, Napoli is 23%, and Rimini is 22%.

The areas which have the least difference of prices are Genoa and Trieste (both at 8%).

The 4- and 5-star hotels have the highest disparity rate

As for the stars, the first-class hotels are the ones who suffer the greatest price disparity. In the three-star category, the most numerous in Italy, the consumer can spend about 13% less for a room. The range of prices is even more evident in the 4-star hotels where you can save 21% for the same room, depending on the selected channel. The same percentage of disparity applies to 5-star hotels.

It should be noted, as in a recent analysis of Consodata, that the number of 4-star hotels has risen 84% over the last six years, at the expense of 5-star hotels, which are gradually decreasing (-28% for a first-class hotel).

The density of class inequality affects price. Prices for the least dynamic of the lowest grades range from 8% for the 1-star, and 10% for 2-star hotel. Again, it needs to be stressed that rates in Italy are almost equal between the 2 lowest ranks: the average price of 1-star hotel is €83, while the second is €92 per night, per double room, with an average price change of 10 % between the two. Still closer to the price are the 2-star to 3-star hotel rooms, which cost an average of €98 with a variation of 6%.

Hotel room price disparity phenomenon in Italy
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