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Tourism Authority of Thailand

TAT launches E-Marketing Campaign for Medical Tourism in Thailand

Oct 21, 2010

The Tourism Authority of Thailand (TAT) launches their "E-Marketing Campaign for Medical Tourism in Thailand" and its website at the Emerald Hotel on Friday, October 15, 2010. The event will kick off three marketing campaigns that will run through to April 2011 to enhance Thailand‚Äôs reputation as the ‚ÄúGlobal Centre of Excellence For Medical Tourism‚ÄĚ.

The website collects and provides information of medical tourism providers in Thailand, including hospitals, clinics, spas, and Thai traditional medicine practitioners and their level of accreditation and standards. So far, more than 340 medical tourism providers are listed on the website.

TAT Governor Suraphon Svetasreni said, ‚ÄúThe online campaign will boost the number of medical tourists as well as increase the average time they stay in Thailand. And this will help other tourism related businesses, such as hotels, spas, and restaurants. All in all, it will benefit all the tourism industry and follow the Thai government‚Äôs strategy of promoting Thailand as the ‚ÄėMedical Hub of Asia‚Äô.‚ÄĚ

The three marketing campaigns will start this month. The first, the ‚ÄúMedical Tourism Blogger Contest‚ÄĚ campaign, a competition for bloggers to promote Medical Tourism in Thailand with the best invited on medical visits to places including Bangkok, Hua Hin, Pattaya, Chiang Mai, Phuket, and Ko Samui. Prizes are valued at more than USD 25,000 in cash and vouchers. Joining the competition is easy, for details visit:

TAT will launch the ‚ÄúHealthy Beauty Holiday in Thailand‚ÄĚ in November. This sales promotion will offer exclusive rates for dental treatments, Lasik corrective surgery, cosmetic surgery, holistic and anti-aging treatments, and medical check ups. For this campaign, TAT has joined hands with partners including Royal Orchid Plus (ROP), which will offer 1,000 mileage bonus points when booking medical services under the campaign. Well-known websites will also take part, including , , and
Then, from December 2010, the ‚ÄúYou are in Good Hands‚ÄĚ campaign will debut and emphasize the credibility and safety of the medical services offered in Thailand.

TAT launches E-Marketing Campaign for Medical Tourism in Thailand

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