Cebu Pacific: In trouble for going “Gaga” over flight attendants flight safety “demonstration?”
(eTN) – By the time you read this, the video of Cebu Pacific flight attendants dancing to Lady Gaga’s “Just Dance” song, as they “demonstrated” the safety features of a flight from Manila to Butuan City on September 30, 2010, has gone viral on the Internet, with as many as over 7 million views and counting.
The video starts with Lady Gaga’s tune playing over the PA, puzzling some passengers, and then the captain says, “Ladies and gentlemen, please direct your attention to the cabin crew as they demonstrate the safety features of this aircraft.” The flight attendants then proceeded to dance as the captain informed passengers about the flight’s safety features.
The scheme prompted some passengers to bring out their cameras and began filming the “routine.” Passengers applauded at the end of video.
According to reports, Cebu Pacific vice president Candice Iyog has said the “dance routine was only a test dance demo and they will not replace the regular serious safety demonstration.”
However, some are not amused. The Flight Attendants and Stewards Association of the Philippines (FASAP) is said to be not happy. Reports are claiming that FASAP is “deeply perturbed” by the video spreading on the Internet of flight attendants dancing to catchy songs, while doing the pre-flight seatbelt and life vest demonstration.
With this latest gimmick, it is clear that airlines are getting more and more craftier in their attempt to catch the world’s attention. Thankfully, this is not the brainchild of Ryanair chief executive Michael O'Leary, who may have seized the opportunity to charge for the scheme. Knowing O’Leary, who has a penchant for coming out with the most outrageous ways to charge its passengers (remember the toilet charge scheme he proposed?), it won’t be long till he comes up with his own version. Or not.
View the video in question, and then do tell us what you think. Do you approve of Cebu Pacific’s modern take on “demonstrating” the safety features of a flight? Rant And/Or Rave (ROAR) by leaving a comment below or by sending your thoughts to editor@eturbonews.com with the subject: Cebu Pacific Goes Gaga.
Comments
Yes, whatever people invent to attract more attention. I think it is a nice way. I like Lady Gaga. I often download her songs by mp3 She became popular so rapidly but she deserves it, as there is hardle any man on the planet who did so much to be popular.
Great Job Cebu Pacific!
As a teacher and aviation enthusiast, I am fully aware that the passive style of learning employed (passengers sit passively and watch with practically no stimulation to encourage focus) is certainly no way to teach anything, and with no opportunity for interaction questions in their minds tend to go unanswered....
Teach.... ? But our flight attendants are not teachers... are they? What is the role of the Safety Features Demonstration? Is it to fulfill the requirements of controlling bodies and aircraft manufacturers? Is it just a 'ritual' that the Flight Attendants have to perform? Or... is there a learning agenda... ?
Based upon modern teaching practices I would have to rate the current practices for the Safety Features Demonstrations as somewhat ineffective (both pedagogically and strategically). While some people, mainly non-teachers 'were not amused', I personaly applaud the Cebu Pacific effort to gain passenger attention, and I personally would have had the words used in the Safety Features Demonstration visible to the passengers and repeat the demonstration requesting the passengers to sing-along (it's only about 2 minutes).
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Have an enjoyable flight everyone!
I thought this was great. As a retired pilot I know how hard it is to get passengers to watch the briefing. My hat is off to your crew.
A great gimmick and it had my attention during the entire video. By the way, is the flight attendant closest to the cam single? She is one hot babe!
Why not. I am sure it makes people pay more attention to the safety demonstration than they normally would do.
Cebu Pacific is very creative to do this, but it boils down to one question - will the passengers still remember all the safety instructions demonstrated ?
At least people were more attentive during the demonstration of the flight's safety features. Most people don't pay attention to this nowadays. A new creative approach to deliver the message should be applauded not criticized.
I love the idea! Hopefully more passengers are paying attention to the demo. There is nothing wrong as I can see just like the dancing cooks and waiters in some of the restaurants in Manila.
We traveled with Cebupac recently and they have a fresh modern approach to in flight service. Instead of depressing Mozart they normally play at funerals, they had Adam Lambert and lively Top 40 music before and after take off.
Then during the flight they had a Quiz about the safety features of the plane and some other fun questions with all the winners getting Cebupac merchandise. A cool and fun idea, so this 'Infodance' doesn't surprise me. Good for them as its original, gets the point across and has given them a million dollars worth of world exposure.
Well son Cebupac!
Fabulous! It made everyone pay attention, and the message given by the pilot was very well articulated! Song and Dance...signature items for Filipinos!! Long live the beautiful filipino people, and mabuhay ang dalagang filipina. Southwest has been the only other airline creative enough to do comedy during their safety presentations. For common flyers...we watch the videos, read magazines, talk to passengers, or watch the common presentation. Welcome to an innovative way to grab the passengers' attention! And as for the you tube video being viewed...no shame there....be proud of an innovative, tasteful, and HIP way to share the message...kudos to the flight team! Before this, I had not even heard of Cebu Pacific! Not to mention the people who are not frequent flyers...gives them an opportunity to witness the saftety presentation and become more comfortable with flying! Creative marketing can not and will not please everyone, but if I ever have the chance to visit my ancesters homeland in the PI, I would jump at the chance to fly them, after I land in Manila via Hawaiin Airlines!! Salamat Po! Alana
I don't see anything wrong with the vdo. It even caught the passengers' attention which if done seriously is really boring. It may be entertaining but even small children have given their eyes to the FAs and surely will remember what they did when emergency arises.
Great! This was the first time in years I've actually watched the demo. More levity is needed in sourfaced, tired, unhappy flight attentants.
Many airlines have played around with the Safety Announcement to make it more interesting and for passengers to pay more attention. Southwest has at times made a comedy routine out of it. The Lady Gaga announcement certainly catches passengers' attention - not just the male kind. I'd say more power to Cebu Pacific for such creativity!
great! nothing wrong with it....COOL!
the passengers were more entertained than informed. might need to play lady gaga when the aircraft is about to crash for them to 'recall' the safety procedures. there's room for entertainment elsewhere, but not when safety is the main concern.
they danced well and were not lewd in any way. no problem with me!
finally, a non-boring safety demo which captures one's attention more! :-) i think it's fun and really didn't diminish the importance of what's being communicated. besides, there are also hard copies of the safety measures. flyers can always refer to it.
if i'm not mistaken, one thing that FASAP raised was that lady flight attendants are being exploited... though i don't see it that way, perhaps cebupac can also include men attendants in the routine and let's wait what will FASAP say about it... LOL!
THOUGH I HAVE NOT TAKEN ANY OF CEBU PACIFIC FLIGHTS....CONGRATULATIONS. THE FAs DANCING WHILE SHOWING THE SAFETY FEATURES IS FOR ME THE BEST WAY TO ATTRACT THE ATTENTION OF TRAVELLERS/PASSENGERS. I HAVE NOTICED THAT EVEN FREQUENT FLIERS WOULD NOT WATCH THE DEMONSTRATIONS AS THEY ARE ALREADY ACCUSTOMED TO THE SAFETY FEATURES, OTHERS ARE JUST READING NEWSPAPER, LOOKING AT THE WINDOW AND/OR TALKING WITH SOMEONE WHILE THE STANDARD SAFETY FLIGHT DEMONSTRATION IS GOING ON. NOW...A NEW GIMMIK BY CEBUPAC..GREAT FOR ME. LOOKING FORWARD TO FLYING ONE OF CEBU PACIFIC FLIGHTS ON MY NEXT JOURNEY IN MY BELOVED PHILIPPINES.
RAVE!!!
you all sat up, watched and listened to the demonstration right? so how does it diminish the message if you watched it? a lot of people are just pissed about it, because cebu pac's getting a whole lot more, not to mention better media mileage as opposed to the coverage the stike's been getting.
Fantastic! A good way to attract the attention of the passengers to listen to the important message of safety emergencies in the aircraft.To be honest,safety messages are so boring if presented in the normal way!Well done to Cebu Pacific!!!
the video was done inflight..
the actual "serious/real" safety demo was done on the ground, pre-flight.
for some people...the video somehow diminishes the importance of safety..
the "real' safety demo was done on the ground--- pre-flight.
the video shows them -- IN FLIGHT... it seems it was just for entertainment...
it was a marketing gimmick..
although.. for some people, the video somehow diminishes the importance of safety..
RAVE!! nothing wrong with it. pal just doesn't want ceb advertised LOL
It's COOL!
There are dancing traffic aides and ship personnel at the harbor. Why can't FAs do the same? It was presented discreetly anyway.
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