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Uganda News

Brussels Airlines to match airfares offered by competitors

Wolfgang H. Thome, eTN  Sep 23, 2010

UGANDA (eTN) - It was learned from a regular source at the Kampala office of Brussels Airlines (SN) that SN will match fares into the key European cities now on offer by newcomers to the market trying to carve out a market share by aggressive pricing. Brussels Airlines, presently fliues 4 times a week between Entebbe and the European capital city.

In addition, the recent introduction of North American destinations via codeshared operations with United Airlines and Air Canada, have already made an impact on sales, as will undoubtedly the double miles offer for holders of the Miles and More frequent travelers cards, which SN uses in conjunction with parent company Lufthansa.

Said one staff, who preferred anonymity: "We are not afraid of competition. We have an excellent and established product, codeshare to Entebbe with Lufthansa German Airlines, and offer one of the quickest and best organized airports in Europe for transit ‚Äď Brussels. It is here that our competitive advantages come to bear, and other airlines, especially newcomers, are welcome. They will bring their own traffic into Uganda, which is good for the country - more seats, more cargo spaces, and more exposure for the country abroad through the airline‚Äôs own promotions. But as for us, our own share has been growing because of our quality - we retain passengers and still gain more."

Brussels Airlines to match airfares offered by competitors
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