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Distribution Strategy


Kenya Airways signs with Travelport

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By Wolfgang H. Thome, eTN | Sep 22, 2010

Kenya Airways signs with Travelport
Kenya Airways CEO Dr. Naikuni exchanging documents with Mr. Meehan, managing director for TravelPort

(eTN) - Last week saw the signing in Nairobi at the Kenya Airways (KQ) head office in Embakasi of a full service and content agreement between East Africa’s leading airline and TravelPort. All available flights operated by KQ, and fares, including online promotions, will now be accessible via the global distribution systems Galileo and Worldspan with immediate effect to any travel agencies and other users around the world. According to information from the airline, the agreement will initially run for 5 years.

Kenya Airways called the new agreement an "important part of their overall distribution strategy" and what is expected of a full member of the Sky Team alliance to which they belong.

In a related development, KQ has expanded their online options for travelers when making the purchase of travel insurance possible through their website, making it yet again more attractive to book online, check in online, and now even get insurance coverage at the same time. The airline is using an Amadeus solution to process insurance applications from travelers.

KQ, unlike many American airlines, is not emptying travelers' pockets by all sorts of hidden and half-hidden surcharges, which surprise travelers often at the last moment, but has maintained their policy of sticking to their "one fare." The airlines is, of course, also seeking to introduce new revenue streams through the sale of travel insurance directly to passengers, which – as travel agents well know – can be an important factor for the profitability of the business.



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