Submit Press release  eTN Team ·  Advertising  ·  eTN Awards  - Worldtourism Events    

Tourism Branding

Seychelles President says tourism board staff must be drivers of Seychelles brand

Sep 09, 2010

SEYCHELLES - The Seychelles President, Mr. James Michel, has visited the Tourism Board offices in Victoria and Bel Ombre to see the existing facilities, to see how the staff are working, and to give them support for the development of the Seychelles Brand.

The President was accompanied by the Secretary of State and Chairman of Seychelles Tourism Board, Mr. Barry Faure, and the Chief Executive Officer of the Tourism Board, Mr. Alain St.Ange.

“I think it is important that the Tourism Board staff become the drivers of the 'Seychelles Brand' to ensure that Seychelles continues to improve its image and to encourage visitors to visit us, especially to see our own way of life; in harmony, in peace, which is very important for the development of the tourism industry,” said President Michel.

“We need to live the brand, we need to make the brand a reality. The 'Seychelles Brand' is a bridge between the Creole culture, our melting pot, with other cultures and civilizations. This will make Seychelles shine, but we need to nurture it and refine it.”

The President said that he was impressed with the work that Seychelles Tourism Board is doing, and he thanked all the staff for their dedication and professionalism in the workplace.

“Three years ago, the world experienced a severe recession. Many countries were affected, particular[ly] in the travel sector. Seychelles was able to survive this period through the hard work of Tourism Board, as well as the synergy of the tourism trade and government. I congratulate the staff of the Tourism Board for the excellent work they are doing.”

The President said that Tourism Board was experiencing several constraints in relation to its location, and that the Tourism Board would be considering the best use of the Board's facilities, their location, and their efficacy.

Mr. James Michel said that the Seychelles Tourism Board will consider several options of relocating some of its offices to other more central areas of Victoria, depending on the needs of the organization.

Seychelles President says tourism board staff must be drivers of Seychelles brand
President James Michel (L) visits Seychelles Tourism Board (Tourism Board CEO Alain St.Ange-center)

Source: Seychelles Tourism Board

Premium Partners