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The future of tourism in South Africa beyond 2010

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By Staff Writer | Aug 27, 2010

The future of tourism in South Africa beyond 2010

The year 2010 represents a golden opportunity for South Africa as a nation to win not just on the football field as host nation of the 2010 FIFA WORLD CUP, but on the global tourism stage. The reality, however, is that the end of the 2010 Games do not mark the end of the work, they mark the beginning. And for Destination South Africa, the tourism industry is firmly in extra time.

As stated by Mr. Jabu Mabuza, chairman of South African Tourism: “2010 is a year of immense importance for South Africa. Following six years of commitment and significant investment by all South Africans towards delivery of a successful 2010 FIFA World Cup – the best World Cup ever in the opinion of FIFA and the millions of people who took part across the nation and the world - South Africa has proven how truly alive with possibility this nation is. But for South Africa, success in 2010 is about more than the games. It is about the legacy, which the games leave behind. A critical legacy for the nation is establishing and embedding Destination South Africa as one of the most inspiring, inviting,g and enjoyable tourist destination in the world. South Africa must ensure that the 2010 FIFA World Cup’s spotlight on Destination South Africa continues to shine long after the games conclude. This can only be achieved through effective, enduring, industry engaging promotion of the destination.”

Critical to maintaining momentum of interest in the destination after the games, is achieving unprecedented levels of exposure by the leaders of the travel trade from across the world.

As a result, the tourism sector of South Africa is excited to announce that, for the first time in the history of South Africa as a premier tourism destination, over 350 of the world’s travel trade decision makers will be visiting South Africa this coming October as delegates of the nation’s most important Mega-FAM Trip – The Travel Corporation’s (TTC) 2010 International Sales Conference.

At the start of each decade, with great anticipation and excitement, TTC brings together its globally leading key personnel and sales managers, encompassing its different brands and businesses from around the world. Held with great insight and impact in Beijing in 2000, the 2010 conference destination will be held in Cape Town.

The 2010 conference will take the form of an incentive trip for over 350 of the company’s top performing personnel (30 percent executives, 70 percent sales), all A-List business leaders and vital decision makers for destinations seeking to compete and win on the global tourism stage.

At present, 50 percent of attendees currently sell Destination SOUTH AFRICA, which translates to potential for 100 percent destination growth from this conference through direct exposure to this new sales destination for the remaining 50 percent not yet selling Destination SOUTH AFRICA.

Delegates represent the following priority travel trade source markets – all of which are important to Destination SOUTH AFRICA: the USA (over 100 delegates); Australia (over 80 delegates); Europe – including UK, Italy, France, Greece, and Switzerland (over 50 delegates); Canada (over 40 delegates); Asia – including China, Japan, and Singapore (over 20 delegates); and NZ (over 10 delegates).

The 2010 TTC Conference will act as an extended, extensive exposure of South Africa through the keyhole of Cape Town and the Western Cape. In addition to business discussion and debate with some of the world’s most powerful business thinkers and sellers in the travel and tourism sector, delegates will have several opportunities to see, taste, touch, hear, and feel Destination SOUTH AFRICA. Together, the events of the TTC 2010 Conference provides an unprecedented opportunity for the global travel trade leaders to see, first-hand, the value of promoting and selling Destination SOUTH AFRICA.

The Travel Corporation 2010 Conference will be held from October 3-8, 2010 in Cape Town, South Africa. For more information, email: mendiratta@mweb.co.za .




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