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Tourism New Zealand

Survey: NZ tour operators optimistic about demand

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By Tracy Withers | Aug 17, 2010

Survey: NZ tour operators optimistic about demand
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New Zealand tourism companies are optimistic about sales and profits for this first time since March, according to a survey.

An index of industry confidence rose to 105 this month from 89 in July, according to a report published by the Ministry of Tourism and the Tourism Industry Association. A measure exceeding 100 means optimists outnumber pessimists.

Forty percent of the 451 companies surveyed said demand may rise in the next three months, up from 32 percent last month. Thirty-six percent expect a decline, down from 40 percent.



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