Aviation news: Creating a visual brand for United Continental airline merger
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CHICAGO & HOUSTON – United and Continental Airlines have been honing their joint images into one visual brand that will equally represent their merged airline.
The new logo displays the combined company’s brand name in capital letters (UNITED) in a custom sans-serif font, joined with the global mark which has represented Continental’s brand image since 1991.
A corresponding update of the combined airline’s aircraft livery will adopt Continental’s livery, colors, and design, including its blue-gold-white globe image on the tail, combined with the new-style UNITED name on the fuselage.
Both airlines have earned strong brand recognition in one of the world’s most visible and highly-competitive businesses. The new visual identity builds upon the significant value of each airline’s current brand, while advancing the combined airline’s future brand image.