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Premier World-Wide Sustainability Certificate For The Tourism Industry

The Palace - The Old Town marks regional first with Green Globe Certification

Jul 08, 2010

DUBAI, UAE - The Palace – The Old Town, the 5-star premium hotel operated by The Address Hotels + Resorts in downtown Dubai has marked a regional first by achieving the coveted Green Globe Certification, making it the city’s only sustainable and environment-friendly hotel.

Regarded as the premier world-wide sustainability merit for the tourism industry, the Green Globe Certificate was presented to The Palace – The Old Town for keeping carbon emissions low and promoting sustainable development initiatives by tracking energy and water consumption. The hotel also has a concerted recycling policy in place with the focus on reducing the consumption of non-recyclable products.

Mr. Jason Harding, general manager, The Palace – The Old Town said: “The Green Globe Certificate is a powerful testament to the environment-friendly practices and sustainable development initiatives undertaken by The Palace – The Old Town. This will further complement the hotel’s appeal to our discerning clientele, who today are increasingly aware of environmental challenges and like to contribute by being active partners in sustainable development measures.”

He added: “The energy efficiency measures water-use management and emphasis on recycling have won the admiration of our guests. These measures also fit in with our overall goal of optimizing resource-use efficiency.”

The Green Globe certification process was spearheaded by Mr. Abdul-Quddus Sheikh, director of engineering at The Palace – The Old Town. Going green will help develop the long-term value of the hotels in Emaar’s hospitality portfolio. Conserving energy, recycling, and minimizing any harmful impact on the environment adds to the overall welfare of the hotel’s guests, while partnering in the global efforts to conserve the environment.

The Green Globe Certification is awarded by an international team of assessors and upholds the highest standards of credibility and transparency. The organization follows an independent third-party verification process and bi-annual update of certification standards.

The process by which The Palace – The Old Town was certified was also environment-friendly in being completely paperless. The hotel’s sustainability initiatives were tested against 248 standards, which were monitored via a web-based system.

Elegantly designed in traditional Arabesque style, The Palace - The Old Town features 242 beautifully-appointed deluxe rooms including 81 suites, with balconies overlooking Burj Khalifa, the world’s tallest building, and The Dubai Fountain, the world’s tallest performing fountain. The hotel also has a state-of-the-art fitness center and a luxurious spa.

The Palace - The Old Town marks regional first with Green Globe Certification
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