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UK Travel Industry Gets Unexpected Boost

British tourism rejoices at World Cup defeat and weak euro

Jul 06, 2010

Travel companies across the country are reporting a massive rise in the number of people booking last minute holidays following England’s early exit from the World Cup at the hands of Germany. Thomas Cook and Thomson said that England’s defeat, coupled with a weakening Euro, was providing an unexpected boost for a travel industry which has had a rocky ride recently.

Holiday bookings this year have been hit by a variety of factors including the aftermath of a volcanic ash cloud over Europe, a series of strikes by British Airways cabin crew, Air Passenger Duty and an unpredictable economic climate.

Co-operative travel reckons that England’s disappointing performance could translate into around £1 million a day for the country’s travel industry. Online travel agency, Ebookers, have suggested that the sudden rise in bookings to places such as New York, Amsterdam, Paris and Dublin is either girlfriends or wives trying to cheer up their disappointed partners, or men taking their other halves away to make up for nights in spent cheering at the television.

The Post Office’s head of travel money, Sarah Munro, said those looking for cheap last-minute holidays could do worse than consider Croatia and Bulgaria. She added that the cost of living at the beach resorts in these countries was already low and that the pound was strong against the kuna and the lev at the moment.

Other popular destinations for those looking for a bargain include Eurozone countries like Spain and Portugal where a weak Euro means the pound will go further.

British tourism rejoices at World Cup defeat and weak euro
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