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Travel Promotion

Seychelles annual French road show a sound success

Wolfgang H. Thome, eTN  Jun 29, 2010

(eTN) Last week saw the annual Seychelles Tourism Board (STB) road show underway, criss-crossing French cities in search of more clients visiting the archipelago’s islands for a vacation of a lifetime. About a dozen leading hoteliers, representing such outstanding properties as Banyan Tree, Le Meridien, the Hilton Northolme, and others were joined by DMC staff and members of the French STB office and tourism ambassadors to make the most out of the week-long promotion in one of Seychelles' main European markets.

Also on board were Air Seychelles and Air France, whose code-shared flights are operated by Air Seychelles on their behalf, but reportedly the inter-island ferry company also came along to actively promote island hopping. The road show covered Paris, Marseilles, Nice, the Principality of Monaco, and Bordeaux, among other cities.

According to information sent by participants, interest levels were high and the team was confident to increase arrival numbers from France during the current year, also supported by upcoming fam trips for travel agents and the travel media.

Seychelles annual French road show a sound success
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