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China And Hong Kong Markets

Meeting news: 24th ITE and MICE 2010 travel expo saw increase in visitors

Jun 28, 2010

The 24th edition of ITE and the 5th edition of ITE MICE, or in short as ITE & MICE 2010 had 11,464 trade and corporate visitors (+2 percent), with respectively 17 percent and 9 percent from mainland China and abroad. This travel expo covers these fast-growing markets and Hong Kong.

By sectors, some 5,500 of visitors during trade days are travel agents or operators; over 2,800 are corporate visitors; and 800 are from the media. Significantly, online pre-registrations for all corporate travel seminars this year rose some 35 percent, while the training seminar by the Asia Cruise Association was 50 percent over-subscribed and pre-registration was suspended.

The last two days of the expo, which is open to public, drew 68,900 visitors (+7 percent) this year. Findings of previous surveys indicate some 70 percent of all public visitors preferred traveling in FIT or tailor-made groups and they testified to their high quality.

Next year's ITE & MICE will be held from June 9-12, 2011 at Halls 1A-1E, Hong Kong Convention & Exhibition Center. ITE & ITE MICE is supported by the China National Tourism Administration, Hong Kong Tourism Board, and the Travel Industry Council of Hong Kong.

Despite uncertainties in the world economy, ITE & MICE this year had 625 exhibitors (+2.5 percent), and they came from 46 countries and regions. Sixteen of the exhibitors were newly-participating countries/cities, mostly from Europe and the Middle East, such as Croatia, Israel, Jordan, Poland, Slovakia, UK, and Armenia. Overall, there were some 30 official/special-themed pavilions. Also new this year was a geo-park theme pavilion on eco-tourism, while themes like MICE, cruise, and wellness and medical tourism were also highlighted.

Please find the quick links below or visit the trade websites of and for more information.

- ITE & MICE 2010 Post Show Report

- ITE & MICE 2010 Post Show Press Release

- ITE & MICE Photo Album

For inquiries about the next ITE & MICE 2011, please email travel@tkshk.ocm or call (852) 3155 0600.

Meeting news: 24th ITE and MICE 2010 travel expo saw increase in visitors
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