Florida tourism brochure gaffe

Glaring errors in Florida tourism brochure rile Tampa officials

Image via floridaencounter.com

Tampa Bay area officials are fuming over glaring errors in a Florida tourism brochure that went out in newspapers last Sunday.

The color brochures stuffed into 1.7 million Florida newspapers put Clearwater Beach in north Florida, the Salvador Dali Museum in Tampa instead of St. Petersburg, and incorrectly refers to the baseball team as the Tampa Devil Rays.

The brochure, intended to persuade Florida residents to vacation in the state, was produced under the auspices of Florida's tourism bureau by a Georgia company, which took responsibility.

The gaffe comes at a time when local hotels are already facing problems attracting customers spooked by the Gulf oil spill.

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