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7th Year In The Top Spot

US holds number 1 spot as most popular meeting destination

eTN Staff Writer  May 20, 2010

This year, the target="_blank">ICCA Data researchers have identified 8,294 events which took place in 2009, 800 events more than were identified last year. Partly this reflects the strength of the association meetings market despite the economic downturn; partly it is thanks to a record number of ICCA members sending us their calendar information to help identify new events.

As has been the case since 2004, the US and Germany are the number one and two countries respectively measured by the number of international meetings organized in 2009. The US is widening its gap with Germany with 32 events, compared to the 2008 figures. Spain remains third. Italy jumps from 6th to 4th place with an increase of 54 events compared to 2008, and the United Kingdom remains 5th. China-PR and Austria (which shares 10th place with The Netherlands) are newcomers in the top 10.

For the fifth year in a row, Vienna is the most popular city with an increase of 21 meetings over 2008. Barcelona jumped from 3rd to 2nd place, and Paris, who shared 1st place with Vienna last year, is now 3rd. The only newcomer in the top 20 is Madrid, at 13th place.

The ICCA rankings cover meetings organized by international associations, which take place on a regular basis and which rotate between a minimum of three countries. The data represents a "snapshot" of qualifying events in the ICCA Association Database as sampled on May 11, 2010. ICCA's Association Database is designed as a sales and marketing resource for its members to target future international association meetings, which is why it does not include one-off events or those which do not move between locations.

Top 10 Countries:
1 – US: 595
2 – Germany: 458
3 – Spain: 360
4 – Italy: 350
5 – UK: 345
6 – France: 341
7 – Brazil: 293
8 – Japan: 257
9 – China PR: 245
10 – Austria & Netherlands: 236

US holds number 1 spot as most popular meeting destination
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