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New Orleans Earns Big Jump

US hotel industry occupancy increases

eTN Staff Writer  May 16, 2010

In year-over-year measurements, the US hotel industry’s occupancy increased 6.4 percent to 57.0 percent, with New Orleans, Louisiana coming in with the largest increases for the week of May 2-8, 2010 due to various events hosted in the city in the past few weeks.

Statistics from target="_blank">STR indicates the average daily rate ended the week virtually flat with a 0.8 percent decrease to US$97.08. Revenue per available room rose 5.6 percent to US$55.30. The market’s occupancy during the week rose 26.2 percent to 73.1 percent, ADR was up 27.6 percent to US$143.11, and RevPAR jumped 61.1 percent to US$104.60.

Three markets, other than New Orleans, posted occupancy increases of 15 percent or more: Detroit, Michigan (+16.0 to 52.6 percent); Nashville, Tennessee (+15.5 percent to 65.2 percent); and Anaheim-Santa Ana, California (+15.1 percent to 63.4 percent). Two of the Top 25 Markets experienced occupancy decreases: Norfolk-Virginia Beach, Virginia (-2.8 percent to 53.4 percent), and Oahu Island, Hawaii (-0.9 percent to 68.6. percent). New York, New York, reported the highest occupancy rate, ended the week with 86.8 percent occupancy.

Excluding New Orleans, New York was the only market to report an ADR increase of more than 5 percent, rising 9.7 percent to US$228.44. Nashville, Tennessee, which experienced flooding due to torrential rains on May 1-2, reported the largest ADR decrease, falling 18.8 percent to US$82.50, followed by Chicago, Illinois (-9.7 percent to US$114.20), Seattle, Washington (-7.3 to US$107.10), and Orlando, Florida (6.1 percent to US$92.00).

Four markets, not including New Orleans, experienced RevPAR increases of more than 15 percent: New York (+21.3 percent to US$198.31); Philadelphia, Pennsylvania-New Jersey (+18.7 percent to US$80.45); Dallas (+17.4 percent to US$45.76); and Atlanta, Georgia (+17.3 percent to US$48.06). Nashville posted the largest RevPAR decrease, falling 6.3 percent to US$53.76, followed by Norfolk-Virginia Beach (-5.2 percent to US$43.14) and St. Louis (-5.0 percent to US$43.66).

US hotel industry occupancy increases
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