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All Suite Resort

Tranquility Bay Antigua selects Madigan Pratt & Associates for hotel marketing and public relations

Robert Kelly, eTN  May 14, 2010

target="_blank">Tranquility Bay Antigua, Antigua’s only all-suite resort, has selected Madigan Pratt & Associates, a marketing agency specializing in the hospitality industry, for hotel marketing, public relations, sales, and customer-relationship building activities.

Tranquility Bay Antigua recently completed a successful rebranding effort, which was also led by Madigan Pratt & Associates. The resort, formerly known as Jolly Beach Vacations, launched a new brand identity and repositioning in the fall of 2009.

With 64 all-suite guest rooms, Tranquility Bay Antigua provides exceptional vacation value for Caribbean vacations with family and friends. Spacious one- and two-bedroom suites, with up to 2,100 square feet of living area, have plenty of room for everyone. A fully-equipped, in-suite kitchen and golf cart transportation to and from the nearby market afford travelers flexibility and convenience.

Ideally located on the island’s southwest side on one of the best beaches, Tranquility Bay Antigua boasts a wide white-sand beach, calm Caribbean seas, spectacular sunsets, and endless activities nearby including two pools, kids club, tennis courts, snorkeling, and golf. The suites are steps from Jolly Beach and Jolly Harbour.

“We are pleased to extend our relationship with Madigan Pratt & Associates,” said Mike Pigott, chairman of Tranquility Bay Antigua. “Their industry insights and innovative marketing ideas will help our resort increase occupancy and revenue and achieve our marketing goals.”

As part of the agreement, Madigan Pratt & Associates will create an integrated marketing program to build loyal customers through online and database marketing, public relations, advertising, and promotion. Tranquility Bay Antigua joins a distinguished list of other Caribbean resort clients at Madigan Pratt & Associates, including some of the region’s leading luxury hotel properties.

Tranquility Bay Antigua selects Madigan Pratt & Associates for hotel marketing and public relations
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