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Rome’s Globe to be bigger than last year

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Nelson Alcantara  Mar 07, 2008

Rome is all set to stage on Thursday, March 13, the second edition of Globe, Italy’s foremost travel exhibition showcasing the Mediterranean and surrounding areas.

To be held at Fiera Roma in the span of three days, this year’s gathering follows last year’s successful inaugural effort with the attendance of various national tourist offices including the embassy of the Slovak Republic, Centro de Promotion y Desarrollo Rural Amazonico, Croatian National Tourist Board, Lithuanian National Tourist Board, Indian National Tourist Office, Lugano Turismo, Maldives Tourism Promotion Board , Nagaradja, Polish Tourist Office, Slovenian Tourist Board, Tunisian National Tourist Board And Turkish Culture And Information Office.

This year’s Globe has named Greece as “Top Destination.” As such, the Greek National Tourist Board will be present to officially launch its new advertising initiative called “Greece, the true experience.”

Globe 2008 will have even more booths and services than last year, according to organizers. This means exhibitors will be showcasing their products in four pavilions measuring 38,000 square-meters as well as feature a new layout with direct routes allowing meeting opportunities among exhibitors, without the usual geographical and product sections.

Concomitantly, Globe will host Art Cities Exchange (ACE) for the second time running. According to Globe organizers, “this is a trading point for the Art Cities organized by ENIT, the national tourist board. It is a highly significant appointment in which about 300 very carefully selected tour operators and foreign travel agencies will take part.”

“ENIT was very keen to have this trading point precisely because of the positive fallout generated in favors of improved perception of our catalogue of art cities and for the development of relations between the operators who wish to meet the demand for international art tourism and those who provide our offer,” said ENIT chairman Umberto Paolucci, commenting on ACE.

Rome’s Globe to be bigger than last year

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