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Red Roof and IGLTA form alliance

Red Roof chain partners with International Gay and Lesbian Travel Association

May 11, 2010

Red Roof, a leader in the economy lodging segment has partnered with the International Gay and Lesbian Travel Association (IGLTA) to offer chain-wide discounts to the Lesbian, Gay, Bi and Transgendered (LGBT) Community and Association members. Gay and lesbian guests as well as employees have always been very important to Red Roof, which is why the decision to partner with the IGLTA was an intuitive one, made so LGBT travelers will be able to enjoy wide-ranging discounts at the brand’s 350 locations nationwide.

“With this partnership we hope LGBT travelers will take advantage of this opportunity to stay at Red Roof for all of their vacation and business travel needs,” notes Jeff Maurer, National Account Executive, Red Roof. “By staying at one of our properties, LGBT travelers can save a few extra dollars and spend more on the things they love while traveling. This partnership is a win-win for everyone.”

Red Roof’s partnership with the IGLTA comes at a time when Red Roof recently launched its NextGen? new property design: Brand new hotels comparable to a mid-priced boutique hotel with bathrooms that feature granite countertops, vessel sinks and walk-in showers; and rooms that include flat-screen TVs, spacious workspaces and plush bedding.

"This is an exciting opportunity for IGLTA as we expand our outreach to LGBT travelers globally," says IGLTA President/CEO John Tanzella. "We represent a diverse community and Red Roof provides a welcoming environment for budget-conscious travelers."

LGBT travelers can take advantage of the 15% discount when they book their next stay on or by calling 800.RED.ROOF (800.733.7663) and mention VP code #600446. Red Roof takes great pride in welcoming each and every one of our guests, for more information about this partnership visit to learn more.

Red Roof chain partners with International Gay and Lesbian Travel Association
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