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ITB Berlin

ITB Berlin cinches place as world’s largest travel trade show

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Nelson Alcantara  Mar 06, 2008

BERLIN (eTN) - The ongoing transport workers strike in Germany has done very little to hinder this year’s edition of the world’s largest travel trade show, as the first day of ITB Berlin managed to not only be mishap-free but the show is said to be breaking records and is completely sold out.

"Once again this year ITB Berlin will be a fantastic B2B platform for excellent business dealings and enduring, first-class contacts for exhibitors from all over the world," Dr. Christian Göke of Messe Berlin, which organizes ITB, said.

In its forty-second edition, this year's ITB has for the first time crossed the 11,000 exhibitor mark. Some 11,147 exhibiting companies from 186 countries and regions will be showcased on Berlin's trade show site, which covers an area of about 160,000 square meters.

ITB Berlin this year is not only showcasing products relating to travel, but discussions on subjects like climate change and sexual exploitation of children in tourism are also being held concomitantly.

Strike? What strike?
Thanks to swift-acting ITB organizers and a transport system that hasn’t stalled commute within Berlin, travel to and from Das Internationale Congress Centrum Berlin (ICC Berlin, the venue of ITB, has been relatively easy. While the underground (U-Bahn) trains and public buses aren’t operating because of the strike, the overground (S-Bahn) trains are in full operation.

Messe Berlin, on the other hand, has set-up a free bus shuttle to and from the car park at the Olympic Stadium. Visitors to the ITB Berlin can park there and get to the exhibition grounds without delay.

In addition, capacities on the free ITB Berlin City Shuttle serving the Exhibition Grounds have also been increased. (Line A via Unter den Linden26/ Friedrichstr. – Leipziger Platz and Line B via Wittenbergplatz – Kurfürstendamm). The special bus services transferring visitors to the hotels participating in the shuttle service are also guaranteed.

An information ticker is already in operation on the home page of the ITB Berlin website ( suggesting alternative travel arrangements.

ITB Berlin cinches place as world’s largest travel trade show

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