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New Drive By Emirates

The Middle East becomes more accessible to the Indian Ocean islands of the Seychelles

eTN Staff Writer  Apr 23, 2010

In an initiative to better promote travel to the Seychelles archipelago, the four-and-a-half-hour flight to the holiday island for Middle East travelers, just got more enticing. target="_blank">Emirates Holidays, the tour-operating arm of Emirates Airline, has launched special packages to the Seychelles. This promotion, which began this month in April and will last up to the end of July, is offering up to a 50 percent discount with selected resorts.

The special packages target markets with high potential such as United Arab Emirates, Bahrain, Qatar, Oman, Kuwait, Saudi Arabia, Lebanon, Jordan, Greece, and Turkey. The local resorts participating in this operation are Constance Ephelia Resort of Seychelles, Le Meridien Fisherman’s Cove, Hilton Northholme Resort & Spa, Four Seasons Resort Seychelles, and Banyan Tree Seychelles.

Oomar Ramtoola, Emirates’ manager for the Seychelles and the Indian Ocean Islands, stated: “This year, the airline stepped up its frequencies to the island, providing more flexibility and convenience to holiday-makers. We also announced that we would enhance our efforts to promote the island within our network. This is exactly what we are doing through this promotion.”

John Felix, senior vice president of Emirates Holidays, stated: “The archipelago is a fantastic tourist product. We believe that we need to explore new markets, and this explains why we have chosen the above countries. The Emirates Holidays team will engage in an important marketing effort to push the special packages. We are very confident that this initiative will bring results.”

Alain St. Ange, the Seychelles director of tourism marketing said that the Seychelles was supportive of the effort being launched by Emirates. "We are but four-and-a-half-hours away from the Middle East, and we remain the idylic neighbor for Middle East travelers. The new drive by Emirates now opens new possibilities for Seychelles," said Alain St. Ange.

From the start of its operations to Seychelles in January 2005, Emirates has promoted the island destination throughout its network. Every year, Emirates Holidays’ brochure – A World of Choice – dedicates a prominent part to the destination.

Emirates Holidays is the largest wholesale tour operator in the Gulf and the Middle East. It offers flexible, affordable, and quality holidays to leisure destinations within Asia, Australasia, Africa, the Indian Ocean, the Middle East, Europe, and North America.

The Middle East becomes more accessible to the Indian Ocean islands of the Seychelles
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