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Courtyard by Marriott

Courtyard by Marriott business travel makeovers emphasize flexible work/social spaces, WiFi and more

Apr 13, 2010

Courtyard by Marriott, staying true to its "power brand" of being "exclusively designed for business travel by business travelers" is fast-tracking a series of “refreshing business” makeovers of its properties, the first to occur in Traverse City, Michigan. The new lobby and room design in this major renovation initiative emphasizes hi-tech connectivity and interaction, work and social spces, and 24/7 food and beverage availability including a Starbucks retail outlet in the lobby.

“From day one, Courtyard has prided itself as a brand that listens to what business travelers want from a hotel,” said Brian King, vice president, Global Brand Manager, Courtyard by Marriott. “Guests want more control and choice with services and amenities that create a healthy balance between working and relaxing. We redefined the Courtyard lobby so it invites guests to get out of their rooms to work, socialize or for entertainment, whether traveling alone or with colleagues.”

The open, bright and contemporary new Courtyard hotel lobby welcomes guests with vivid contrasting colors, including blue, green, orange and red. The traditional front desk is replaced with separate welcome podiums to create more personal and private interactions when guests check in. Flexible seating options range from a communal table in the middle of the action, to more private media booths with high-definition televisions, to a more intimate, semi-enclosed lounge area.

A signature element of the new lobby is the exclusive Courtyard GoBoardTM, a 52-inch LCD touch screen packed with local information, maps, weather, and news, business and sports headlines. Guests can navigate using the touch screen to find restaurants, local attractions and directions. Virtual visitors can experience the new lobby by visiting – a highly interactive website.

Guests can connect to free WiFi and there are ample electrical outlets throughout the lobby to power digital devices. The enlarged business library features several complimentary computer terminals along with a free printer and separate computer stations dedicated to printing airline boarding passes and checking flight status.

Dining has been completely redesigned with casual, flexible seating; easier access to food and higher quality, healthier menu options for breakfast; and light evening fare, including snacks, wine and beer so guests can unwind. The MarketTM, a 24/7 shop for snacks, beverages and sundries, is always open for late-night cravings or the toothpaste you forgot to pack.

Guests looking to take their minds off work can grab a snack, their favorite beverage and take a seat in front of the large high-definition television located in the lounge to watch a variety of programming, including top news, business, sports and entertainment channels. They’ve added a welcoming outdoor element integrated into the lobby design that encourages guests to grab a beverage and get a breath of fresh air at the end of the day.

Adding to the lobby ambiance, the new Courtyard soundtrack will change throughout the day from upbeat in the morning to more casual in the evening.

Guests walking into the lobby will immediately notice individual welcome podiums designed to create more personal interactions between staff and guests when checking in. Courtyard staff will be able to move about to show guests the lobby features and provide assistance.

The 83-room Traverse City Courtyard will unveil its completed renovation during a ribbon cutting ceremony on April 29th.

The Traverse City Courtyard by Marriott is owned and operated by Lodgco Management, which is headquartered in Mt. Pleasant, MI. Lodgco Management also owns and operates the Mt. Pleasant Hampton Inn, the Midland Hampton Inn, the Battle Creek Fairfield Inn by Marriott, the Okemos Hampton Inn & Suites, the Midland SpringHill Suites by Marriott and the newly opened Flint Hampton Inn & Suites.

Courtyard by Marriott business travel makeovers emphasize flexible work/social spaces, WiFi and more
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