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GOL Airlines Introduces New Fare Structure

Forget first class, how about a comfort fare?

eTN Staff Writer  Mar 31, 2010

GOL Linhas Aereas Inteligentes S.A. launched today a new fare category structure with the options of: Comfort, Flexible, Scheduled, and Promotional.

The change, the result of a passenger behavior survey, has simplified fare categories in order to make them more accessible and easier to understand. The main characteristics of the new categories are:

Comfort Fare
Available on all VARIG's medium-haul flights to Bogota (Colombia), Caracas (Venezuela), and Aruba (Caribbean), this fare category provides clients with differentiated service, including extra space between seats and more onboard privacy. Other advantages include a 50 percent mileage bonus and check-in, boarding and baggage handling priority, and access to VIP SMILES lounges.

Flexible Fare
Perfect for anyone who requires flexibility, this fare allows passengers to change the time or date of their flight, in addition to conferring other benefits, such as boarding priority, access to VIP SMILES lounges, and a 25 percent mileage bonus.

Scheduled Fare
Offers the best prices for those booking in advance.

Promotional Fare
Created for clients seeking to take advantage of offers and obtain the lowest prices.

The makeover is just one of many GOL initiatives designed to simplify passengers' flying experience. "We are personalizing our services in line with the needs of each client profile, offering more benefits at a lower price," declared Marcelo Bento, GOL's head of yield and alliances.

Ever since its inception, the company has been investing in services and products that facilitate access to air travel and attracting more passengers (including first-time fliers), thanks to rigorous safety standards, low costs, high-quality customer service, and innovation. For example, GOL was the first national airline to eliminate paper tickets and introduce check-in by cell phone. Recently, the company has introduced more innovations, such as iPhone services and the sale of snacks and drinks on board (Buy on Board).

Further information on the characteristics of each fare category can be obtained on GOL's website ( or by phone through the Customer Relations Center +55-11-0300-115-2121.

Forget first class, how about a comfort fare?
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