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Promoting Tourism

Rwanda launches cultural village

Wolfgang H. Thome, eTN  Mar 29, 2010

A new craft and cultural village was launched last weekend next to Kigali’s Amahoro national stadium by the country’s Prime Minister Bernard Makuza. Rwanda Village will also go on display during the FIFA World Cup in a few weeks time in South Africa, where it will showcase Ugandan products, art, culture, and promote tourism to the "land of the thousand hills." target="_blank">Traditional dancers will also be on site to perform and induce spectators to visit Rwanda in person to see more of the same.

Rwanda has been making a concerted effort, from the highest offices of government to grass-roots levels, to promote the country abroad and showcase it at every possible opportunity, and was successful in raising the country’s profile abroad and bringing in record numbers of visitors.

Meanwhile, news has emerged in neighboring Uganda that participation in these promotional events has been shelved due to the cost involved, floated in the local media at about US$750,000, making one wonder how Rwanda is affording it while Uganda allegedly cannot.

Rwanda launches cultural village
PM Bernard Makuza inaugurates Rwanda Village at Amahoro National Stadium / Photo by F. Goodman

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