Hilton HHonors Loyalty Program breaks record with over 25M members

The loyalty program for Hilton hotel brands, has topped a record 25 million members. Over 2 million new members who joined the Hilton HHonors program in 2009 – the largest enrollment year in the program’s history – helped the program to reach record-breaking number.

Additionally, Hilton HHonors enrollment during January and February 2010 increased more than 19 and 18 percent, respectively, over 2009 enrollment levels. These are the highest enrollment levels for the program during the months of January and February within the last five years.

Even during recessionary times, Hilton HHonors rewarded members with 13 percent more free nights in 2009 compared to 2008 — totaling almost 10,000 free nights per day. Hilton HHonors is engaging new members and keeping loyal members in record numbers. With more than 3,500 hotels in 81 countries across 10 brands including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations, Hilton Worldwide’s span of hotel brands ensures travelers can find a hotel for any business or vacation occasion.

Currently, Hilton HHonors is encouraging members to take advantage of its “Have a Night on Us” promotion, which allows members to earn one free night stay for every four stays from now until March 31, 2010, at any of the more than 3,500 participating hotels worldwide. This offer follows the successful “Pick a Promotion” in the fourth quarter of 2009 that offered members the opportunity to collect double points for all stays in the period or earn 25,000 points for staying four times. To view all of Hilton HHonors’ current offers or to become a member, visit www.HiltonHHonors.com . For more information about the company, visit www.hiltonworldwide.com.