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Southwest Airlines

Southwest Airlines launches new Grab Your Bag: It's On! ads

Mar 15, 2010

DALLAS - Southwest Airlines debuted a new set of FUN Employee-focused ads today. The airline saw great success with its "Grab Your Bag: It's On!" campaign which launched last summer and continued into the fall with a heavy presence during football season. The well-known "Ramper Spots" featured the airline's Ramp Agents showing "LUV" to Customers' baggage, which Southwest carries for free (first two checked bags per passenger, weight and size limits apply). Rampers bid farewell to the beloved bags as the aircraft takes off. All the advertising was successful in driving home the airline's Bags Fly Free policy.

The new ads launching today are an extension of the popular "Grab Your Bag: It's On!" spots, but now feature a new set of Employees and some new messages. The ads aim to highlight that Southwest is an airline that consistently provides a positive experience that keeps Customers coming back and is a reliable and dependable travel partner. One spot, entitled "Battle Cry," features ten Ramp Agents "revealing" Southwest's Bags Fly Free policy.

The airline will roll out seven new spots over the next few days. The ads will run in national and local media, with two spots airing during broadcasts of the college basketball championship games. One of the ads specifically focuses on the fact that Customers can purchase Southwest Airlines fares and flights online only on Customers cannot find Southwest's super low fares on any other travel web site. To view the new spots and behind-the-scenes video, please visit or become a fan on Southwest's Facebook page at

Additionally, Southwest Airlines is featuring Employees in innovative loading bridge, print, and digital advertising. Customers will see Southwest Employees in banner ads online and in the airport.

Southwest Airlines launches new Grab Your Bag: It's On! ads
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