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Norwegian Air Shuttle

Airline buys competitor's cheap tickets

David Parker Brown  Mar 11, 2010

Picture an airline that is having a SUPER sale. Selling tickets for only $0.19 USD (1 Danish crown). Then picture a second airline whose employees go and buy out hundreds of the $0.19 tickets, not letting real passengers purchase them. Too crazy to happen? Think again.

Norwegian Air Shuttle, to celebrate a new route between Copenhagen and Karup, were offering the super cheap airfares. Danish airline Cimber Sterling employees saw a good opportunity to take advantage of the low fares.

Using fake names, Cimber Sterling employees bought well over 650 tickets on Norwegian Air Shuttle. "One person has booked 458 tickets, and another 100, and two more than 50, and two Cimber board members 18. I am sure it is more than 650," Norwegian Air Shuttle spokesperson Anne-Sissel Skaanvik said. "It costs us money when we have work to cancel the tickets. There are many people involved in this, and it is not for free."

Skaanvik said that the flight has seen many "no-shows" since real passengers weren't able to purchase the tickets. Cimber Sterling's CEO Jacob Krogsgaard called his counterpart to apologize. "I have called (Norwegian CEO) Bjorn Kjos and given him an unreserved apology for what occurred," Krogsgaard said in a statement, calling it a case of "misguided loyalty" on the part of Cimber staff. "We cannot interfere in what our employees are doing privately, but I want to stress that it is not the way Cimber Sterling wants to do business," Krogsgaard continued.

Airline buys competitor's cheap tickets
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