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Dedicated Marketing Campaign

Fly540 puts out low season offers and promotes in UK

Wolfgang H. Thome, eTN  Mar 07, 2010

A one-way fare of US$125, ALL inclusive (of taxes, regulatory charges, and fuel supplements) between Entebbe and Nairobi has now been put on the market by Fly540, with the return ticket costing US$250. With this offer the passengers then have the added option to connect from Nairobi to any of the Fly540 destinations, i.e., the Masai Mara, Lamu, Malindi, Mombasa, Zanzibar, Kilimanjaro, Mwanza, and Bujumbura with tickets either purchased already in Kampala or else paid for in Nairobi in local Kenyan currency. If one does not travel now with such fares, when else?

Meanwhile, information was received from Fly540’s Uganda country manager, Ms. Jackie Arkle-Okutoyi, that the airline has appointed "flight directors" in the UK to run a dedicated marketing campaign in Britain in order to get more Brit’ into their planes, which presently fly all over Eastern Africa. The airline also announced that operations are due to start shortly in Angola, Zimbabwe, and Ghana, all places where major shareholder LonZim is also active with other economic activities, as they are in Eastern Africa.

Fly 540 presently operates a fleet of 3 ATR 42s, one Bombardier Dash 8, one Beechcraft 1900D, 2 Fokker 27 Cargo, and one CRJ 200. Additional CRJs and ATRs are due to join the fleet this year to facilitate the airline’s expansion drive. Happy landings to Fly 540 and watch this space for breaking aviation news from Eastern Africa, almost always first reported here.

Fly540 puts out low season offers and promotes in UK
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