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First Ferrari Theme Park


Ferrari World Abu Dhabi to open in the second half of 2010

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By Aftab H. Kola, eTN | Feb 22, 2010
Ferrari World Abu Dhabi to open in the second half of 2010

At least there is something Abu Dhabi can beat Dubai with hands down - the world’s largest indoor theme park, Ferrari World Abu Dhabi, will open in the second half of 2010. Briefing international press scribes at its office in the sprawling Yas Island, Abu Dhabi, Troy Lindquist, director of marketing and sales, Ferrari World Abu Dhabi, said that the world’s first Ferrari theme park and the largest attraction of its kind in the world will provide an intense multi-sensory experience for people of all ages.

Little wonder then cranes are shifting from Dubai, where it has been reported before the recession struck that 70 percent of the world’s cranes are deployed, to Abu Dhabi with two major Islands, the Saadiyat and Yas, coming up in full force.

Rides and attractions
Troy Lindquist said that over 20 rides and attractions will entertain families like never before and will also include a driving and racing school for junior drivers. He said: "Each attraction is designed to bring to life a different part of the Ferrari story, including the world’s fastest rollercoaster, traveling at speeds exceeding 200 km/h and emulating the thrilling sensation of being in a Ferrari F1 car, or the G-force experience taking passengers on an adrenaline-pumping ride up over 62 m, through the roof and back down again. People will be taken on a virtual aerial tour of Italy, which will give a feeling that they are driving through the great sights of Italy."

Other features will include state-of-the-art racing simulators using a similar system as those used by the Ferrari racing team and a Flume ride journey through the heart of a Ferrari 599 engine. An interactive museum will also be at hand, particularly useful for cooling off and waiting for your raging endorphins to ebb. Those who have ever dreamed of life in the pit lane of a Grand Prix or the adrenaline rush of traveling at speeds over 200 km/h, will find themselves surrounded by opportunities to indulge their fantasies with unique attractions tailored to every aspect of driving, racing, and even building a Ferrari.

Owned by Aldar Properties PJSC and managed by Farah Leisure Parks Management LLC, a joint venture between Aldar Properties PJSC and ProFun Management Group Inc., Ferrari World Abu Dhabi pays tribute to the passion, excellence, performance, and technical innovation that Ferrari has established over the years and represents today.

Construction
Its iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, spanning 200,000 m2 and carrying the largest Ferrari logo (65m X 48.5) ever created. Designed by globally-renowned architectural firm, Benoy, the roof is made from metal and glass designed to reduce glare and heat. The indoor enclosed area embraces a space of 86,000 square meters.

Food and beverage
While you amuse yourself at the Ferrari World Abu Dhabi and feel like eating exotic cuisine, the park will offer a wide range of dining, quick service, and beverage locations offering Italian-inspired delicacies, as well as a variety of international dishes. Highlights will include two restaurants inspired by the real Maranello food experience, a true Italian ambiance of a traditional delicatessen, including customized fresh pasta and pizza made-to-order and an array of international dishes to satisfy all tastes.

Shopping
Feel like splurging the Ferrari way? The park is the right place to indulge in shopping for Ferrari keepsakes. Visitors can expect a retail experience that celebrates Ferrari’s rich heritage, selling vintage and contemporary racing memorabilia in a way never seen before.

Also, souvenir photo opportunities for capturing the thrill of the moment and interactive corners where children can customize their own park souvenirs, along with a flagship store offering Ferrari and special Ferrari World Abu Dhabi items are made available.

Special events
Ferrari World Abu Dhabi will dedicate specific efforts to provide great entertainment and venues for organizing meetings, conferences, corporate events, and product launches.

The Ferrari World Abu Dhabi is making headlines all over, and when Prince Albert II of Monaco, ruler of the Principality of Monaco and renowned Ferrari fan, visited Abu Dhabi last month, he could not afford to miss the site which is nearing completion.



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