Winners Announced
Best airports crowned at the first 2010 regional heat of the Routes Airport Marketing Awards
Routes on Monday celebrated the first regional heat of this year’s Airport Marketing Awards and announced the winners for the Americas region. The trophies were presented at the prestigious gala dinner of the 3rd Routes Americas – the only network planning event for all the Americas – where up to 300 delegates enjoyed the celebrations at the beautiful Museo Pedro De Osma in Lima.
Winners were chosen from three categories: North America, Central America/Caribbean, and South America. While Edmonton International Airport picked up an award for best airport in North America, Aruba – Queen Beatrix International Airport scooped in the Central America/Caribbean category. Quito International Airport was crowned best of its kind in South America.
The overall winner for the entire Americas region is Edmonton International Airport.
Carol Hutchins, the airport’s director of Air Service Development, said on the achievement: “We are so pleased. We have implemented a lot of really unique innovative ideas that not only recognized our partners, but also our destinations and our community. I think the combination of those and some good cost-saving ideas for our airline partners has helped in winning the award.”
The airport will now automatically be shortlisted for the World Awards, to be held at World Routes, which takes place in Vancouver from September 19-21 this year. There they will compete against winners from the other regional Routes events: Routes Asia (Adelaide, April 18-20), Routes Europe (Toulouse, May 9-11), Routes Africa (Swaziland, May 30 - June 1), and Routes CIS (Kharkiv, June 7-9).
Voting for the Routes Americas Airport Marketing Awards started in mid-January and was open for two weeks. During this period, airlines nominated their preferred airports on Routesonline using criteria such as the airport’s market research activities and marketing communications activities. The shortlisted airports then had to submit a case study to support their nominations to the judging panel.
Roll call of winners:
• North America
Winner: Edmonton International Airport
Highly Commended: Dallas/Fort Worth International Airport, Southwest International Airport
• Central America/Caribbean
Winner: Aruba – Queen Beatrix International Airport
Highly Commended: Curacao-Hato International Airport
• South America
Winner: Quito International Airport
Highly Commended: Lima Airport Partners
• Overall Winner
Edmonton International Airport
Comments
I do not think it is fair to judge Cental America and the Caribbean as one area.
Just my opinion
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