London's newest tourist attraction - ABBAWORLD
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Jan 31, 2010
eTN Exclusive: Unique and original, timely, global breaking news:
ABBAWORLD, a new museum-cum-theme park celebrating the Swedish pop band, has opened in London with enough music, mementos and memory-lane appeal to satisfy even the most fervent ABBA fan.
The spangly Swedish quartet that gave the world "Dancing Queen" and other hit songs has sold 400 million records since its 1970s heyday and spawned the hugely successful stage and film musical "Mamma Mia!"
The band's story is told in 25 rooms spread over 30,000 square feet. Glass cases contain costumes in silk, satin and spandex. Visitors can see re-creations of Polar Studios, where the band recorded, and the seaside cabin near Stockholm where Ulvaeus and Benny Andersson composed the band's hits. And ABBA's music is inescapable throughout the new exhibit at London's Earls Court. Get details at www.abbaworld.com.