Southeast Asia: Feel The Warmth
ASEAN launches massive tourism campaign
The 10-member Association of Southeast Asian Nations (ASEAN) has rolled out a new tourism campaign with the slogan "Southeast Asia: feel the warmth."
The campaign will target visitors from markets such as Australia and India, as well as further afield in Britain, Hong Kong and North America, the ASEAN Tourism Association said in a statement.
The campaign, launched at an industry forum in Brunei on Monday, is focused on a new promotional website SoutheastAsia.org.
Pehin Yahya, Brunei's minister of industry and primary resources, told delegates that the region offers "tremendous opportunities" to visitors including ecotourism and culinary experiences.
ASEAN Tourism Association chairman Felix Cruz says the initiative will promote travel to multiple destinations in Southeast Asia.
He said it could be a tool to fight poverty for its poorer members.
ASEAN consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Burma, Philippines, Singapore, Thailand, and Vietnam.
The UN World Tourism Organisation said last week that international tourist arrivals should increase 3.0 to 4.0 per cent in 2010 after a difficult year.
International tourist arrivals fell by an estimated 4.0 per cent in 2009, it said in its World Tourism Barometer.
Comments
With the West increasingly becoming insular with its restrictive visa practices, we hope the ASEAN promotion will encourage the 3 million people who fly out of Pakistan every year (of whom 500+ fly EVERY DAY on Business or First Class) to visit some of the hidden gems in Asia.
Since people are no longer planning trips months in advance and like to make spur of the moment decisions, it is important that visa policies are transparent and simple (and quick) so that travelers from Pakistan can decide to travel to the ASEAN countries.
Ahmad
editor
www.chutti.pk
Pakistan's first travel website
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