Social media marketing initiative announced by Mexico's Tourism Board and Quepasa
Nov 03, 2009
Quepasa Corporation Quepasa.com, one of the world's fastest-growing Latino social networks, today announced that it will be collaborating with Mexico's Tourism Board -- officially known as the Consejo de Promocion Turistica de Mexico, SA de CA -- with regards to an online initiative aimed at promoting tourism to Mexico.
As part of this program, Quepasa will promote Mexico's beautiful tourist
destinations via online communities, which will index content related to
specific destination and facilitate user interaction via blogs and viral
tools. At the same time, Quepasa and Mexico's Tourism Board will be
approaching online travel agencies, hotels and airlines with regards to
sponsoring a broader viral campaign using the Quepasa Distributed Social Media
"Over the last several months, Mexico has received an unfair share of negative
press," said John Abbott, Quepasa's CEO. "We believe that the word of mouth
nature of our social media platform in combination with content relevant to
the North American tourist provides the most effective and authentic solution
toward reestablishing Mexico as one of the most attractive tourist
destinations in the world."