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Jordan Travelmart


Kempinski Hotel goes all out for Jordan Travelmart delegates

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Nelson Alcantara  Feb 12, 2008

(eTN) - Carrot shooter, chicken liver, caviar, an oysters bar, sushi, a "pots and pans" drum show to introduce the main courses of the evening, double disc jockeys and booze to no end. These were just some party elements that made it ultra-challenging to leave last night's Kempinski Hotel party for the delegates of the first-ever Jordan Travelmart, which is being held until today at the Dead Sea in Jordan.

Not even the most jaded delegate could resist dancing to the beat of two percussion players as they strut their stuff over the DJ's eclectic mix of music infused with Latin and pop influences. Former and present tourism executives from Jordan led the way and before too long, the dance floor was packed with revelers.

It was the perfect ending to a day (and night) of many firsts here in Jordan. Having successfully launched what it is aiming to become an annual event—the Jordan Travelmart, which was attended by Jordanian Tourism Minister Maha Khatib, the Jordan Tourism Board staff, headed by Malia Asfour, ought to be commended for pulling off an event that seemed to have been going on for years. There are no first-time jitters to report because they have managed to cover all aspects and have done so with flying colors. The preparation, along with evidently the respectable cooperation between public and private tourism stakeholders, has helped catapult the event to the delight of all attendees.

Speaking to buyers from North America, they expressed a common sentiment and goal—they are very happy with the turn out and that they are keen on sending business to Jordan.

The party at Kempinski Hotel showed delegates that Jordan is ripe for more business from North and South America. The hotel is serious about it, and it showed last night at the party. Among its many admirable attributes, this Dead Sea property has enough swimming pools to impress pool aficionados from the world over. Magnificently-designed pools were so tempting that even this reporter wanted to jump in. Of course, someone inebriated tends to want to do things like that. But, hey, it was all in the spirit of having a good time.

All the other parties have been the usual subdued, kind of prim and proper, that one would expect in attending a travel exhibition. Not that there's anything wrong with them, but, in the days where business is competition and vice versa, travel companies must think beyond the parameters of their services to offer unique experiences for their customers. This was perfectly executed by Kempinski Hotel last night. To so bombard the client with an amazing product that it becomes almost superfluous, only it isn't. Everyone came away satisfied. Isn't that what tourism ultimately is all about?

Kempinski Hotel goes all out for Jordan Travelmart delegates



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