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Slow And Steady Recovery

Samoa tourism update

eTN Staff Writer  Oct 08, 2009

Samoa's Tourism Industry is making a sure and steady recovery despite the effect of the tsunami that struck Samoa on Tuesday, September 29, 2009.

The owners of the affected properties, which make up less than a quarter of all accommodation (resorts, beach fale, and day visit properties) in Samoa, have a realistic and positive outlook on where they will go from here.

The plan of action for most if not all those owners affected is "rebuilding." These owners are determined and adamant to move onwards and forward in spite of the damage done to what has been their home, their source of income, and their lives.

"This is our livelihood - of course we will rebuild," firmly stated Koroseta, owner of Faofao Beach Fales at Saleapaga, one of the worst-affected areas along the south-southeast coast.

Ms. Sose Annandale has assessed the damage to Sinalei Reef Resort & Spa and expects to reopen by November 1, 2009.

Coconuts Beach Club and Resort is aiming to reopen on February 1, 2010, as stated on its website "with fresh beginnings."

Though the task seems daunting from the outside looking in, the owners have a confident outlook.

The support from the local tourism industry and government ensures that this positive stance becomes an actual accomplishment.

The Hon. Deputy Prime Minister Afioga Misa Telefoni Retzlaff has confirmed that government, through the Samoa Tourism Authority (STA) and KVA Consult, "will carry out a study to assess the damage and provide advice on a roadmap to total rehabilitation in the least possible time." The Australian government is providing financial assistance for this study, which is expected to be completed in 2-3 weeks.

Samoa Tourism Authority is restarting its destination marketing initiatives on October 12, 2009. STA's tourism campaigns have currently been withdrawn in consideration of the situation at hand. STA, with assistance from international tourism organizations, as well as the foreign travel media and marketing agencies, will step up its promotional strategies upon resumption.

For more information, please contact: Samoa Tourism Authority UK & Ireland,
Telephone: 0208 877 4512, Email:

Samoa tourism update
South coast of Samoa after tsunami / Image via

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