Submit Press release  · eTN Team ·  Advertising  ·  eTN Awards  - Worldtourism Events    

"Get More Britain" Campaign

Answer the phone, it might be Britain calling!

eTN Staff Writer  Sep 25, 2009

VisitBritain, the national tourist office for England, Scotland, and Wales, along with Virgin Atlantic Airways, brought a piece of Britain to the streets of Boston this week. Britain Calling, a one-day event at Boylston Plaza by the Prudential Center, celebrated why it's never been a better time to "Get More Britain for your Buck" with exceptional deals on airfare, hotels, and events and a historically low exchange rate.

Britain is calling and Bostonians who dared to answer any of the ringing red phone boxes at Boylston Plaza and complete a simple British trivia quiz, were entered into a drawing to win a five-night trip to London on Virgin Atlantic, hotel accommodation at the Royal Lancaster Hotel, and a US$500 gift card.

The activities featured classic British icons including nine life-size red telephone boxes and a cast of historic and modern British characters (Henry VIII, Queen Elizabeth I, a Beefeater, a British Bobby, a Queen's Guard, and more) to help Bostonians with the trivia quiz. Traditional British grub served by Virgin Atlantic cabin crew, travel giveaways, and a DJ spinning popular British tracks throughout the day kept commuters, students, shoppers, and residents entertained.

"Research shows that Americans are suffering from a serious 'vacation deficit' with many people yet to take a vacation this year. The best time to take that desperately-needed vacation to Britain is now - the dollar goes further than it did one year ago, and there are great deals available on hotels and flights," said Simon Bradley, executive vice president, VisitBritain The Americas.

Consumers who visit can explore custom travel content, exclusive discounts, and a once in a lifetime sweepstakes, which includes the chance to win a private tour of The House of Commons, lunch with a member of Parliament and the former Press Secretary of Diana, Princess of Wales, as well as access to exceptional deals on flights with Virgin Atlantic.

The sweepstakes winner will be selected on September 28 on

Answer the phone, it might be Britain calling!
Image via

Premium Partners