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Biggest Sales Effort Of The Year

Hawaii sales team seeking group bookings in Chicago at world's largest incentive exhibition

eTN Staff Writer  Sep 25, 2009

HONOLULU, HI – The Hawaii Visitors and Convention Bureau (HVCB) is making its biggest sales effort of the year next week in Chicago to promote Hawaii’s motivational value for business at the world’s largest incentive exhibition, The Motivation Show, September 29 – October 1.

Leading the HVCB sales team is John Monahan, president and CEO; Adele Tasaka, senior director of accounts; and Kathy Dever, midwest regional director of accounts. Altogether, more than 70 sales executives from Hawaii are participating in the statewide effort, representing the Kauai Visitors Bureau, Oahu Visitors Bureau, Maui Visitors Bureau, Big Island Visitors Bureau, Hawaii Convention Center, and 28 travel industry partners.

“Incentives are currently the dominant target segment of our meetings industry business, and this convention is vital to ensuring we remain competitive with other destinations and build on our market share,” said Monahan. “I’m pleased to have so many industry partners joining us to strengthen the collective impact of our message about Hawaii’s value.”

During the tradeshow exhibition, the Hawaii Pavilion will have an eye-catching presence highlighting the music, food and beverages, and sights of the islands for a convention that has attracted 20,000 attendees worldwide in recent years. Special exhibit attractions by HVCB will include a Mai Tai Hour sponsored by Maui Jim and a drawing to win two free roundtrip tickets to Hawaii, courtesy of United Airlines.

The Motivation Show comes during a time when HVCB has been putting increased emphasis on selling Hawaii as an incentive travel destination to companies globally. HVCB’s message to the meetings marketplace is that an earned trip to Hawaii is a proven motivator to inspire employees and generate new strategies to meet corporate objectives and revenue goals.

A key selling point HVCB will be promoting is the online Added Value Resource Center at and its seven incentive-laden programs currently being offered to accentuate Hawaii’s destination appeal and affordability for meetings and events.

To expand Hawaii’s reach into key Asia markets, HVCB recently had the Added Value Resource Center, along with its comprehensive Meeting Planner Guide, translated online at for planners and groups based in Japan, Korea, China, and Taiwan.

Hawaii sales team seeking group bookings in Chicago at world's largest incentive exhibition
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