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Geoffrey Breeze Named

CHI Hotels & Resorts appoints vice president for strategic marketing and brand management

CHI Hotels & Resorts appoints vice president for strategic marketing and brand management
Geoffrey Breeze / Photo from corinthia.com

By eTN Staff Writer | Sep 16, 2009

Tony Potter, chief executive officer and managing director of CHI Hotels & Resorts (CHI), today announced the appointment of Geoffrey Breeze in the senior position of vice president strategic marketing and brand management for CHI. Geoffrey, who has commenced his responsibilities with immediate effect, reports directly to the company CEO.

Geoffrey will be based in London and will be working very closely with the CHI Hotels & Resorts sales and marketing team, led by senior vice president Glenn Carroll. In the early stages of his appointment, Geoffrey will be concentrating on further developing CHI’s strategies across the brands that it operates and will be particularly focused on the further progression of the Corinthia brand and the Wyndham Grand Collection. He will be working with the CHI team and the Wyndham team in order to bring about further penetration and development of the Corinthia brand worldwide and the Wyndham, Wyndham Grand Collection, and Ramada brands in Europe, Africa, and the Middle East.

Geoffrey will also play a crucial role in the positioning, marketing, and brand development of the new Corinthia Hotel London, opening in 2010, through close collaboration with the London team and the central and regional teams involved. Other important focus areas in Geoffrey’s early period with CHI Hotels & Resorts will be to take control and manage the roll-out of the Wyndham loyalty program within branded properties managed by CHI.

Commenting from CHI’s headquarters in Floriana, Malta, Tony Potter said: “I am absolutely delighted that we have been able to secure the appointment of Geoffrey. He has the ideal background, knowledge, and experience to ensure that we have the appropriate professional resources and know-how in order to work with our Wyndham colleagues in implementing a successful brand management strategy throughout Europe, Africa, and the Middle East. Being based in London will enable Geoffrey to enhance and progress our joint venture activities and assist senior management in fully benefiting from the incremental revenue opportunities that exist in growing both the Corinthia and Wyndham brands.”

Geoffrey’s most recent senior marketing positions were at director level with Sabre Travel Networks and Neos Interactive. For fourteen years, Geoffrey was the worldwide vice president for the Hilton International Company based in London and responsible for many of Hilton International’s successful brand strategies. Throughout a long career in senior marketing positions, Geoffrey has held successful and senior positions with the Granada Group, Avis Rent-A-Car in New York, Gillette, and Procter & Gamble, amongst others.

Geoffrey is a British citizen and a graduate of the University of Oxford in England.

ABOUT CHI HOTELS & RESORTS

Based in Malta, CHI Hotels & Resorts (CHI) is a leading hands-on hotel management company that provides the full range of technical assistance and management services to hotel owners worldwide. CHI is the exclusive operator and developer for the luxury Corinthia Hotels brand, as well as the Wyndham and Ramada Plaza brands in Europe, Africa, and The Middle East.

CHI draws on a heritage of over 45 years in delivering high-quality services to hotel guests and an optimum rate of return to owners and investors in diverse business environments. Our experience across our three brands extends to management of luxury and upscale properties in city and resort locations and products ranging from boutique to conference and Spa hotels.

CHI Hotels & Resorts is a joint venture between International Hotel Investments plc (IHI) – 70 percent and The Wyndham Hotel Group (WHG) – 30 percent.



Comments


December 26, 2010

To Whom It May Concern,

My family and I just returned from a five day trip to Breezes Trelawny and we desperately want someone to know how unsatisfied we were by our stay. We called travel agents at Jetblue airlines when we wanted to take a trip to Jamaica. The travel agent highly recommended Breezes Trelawny for our family since we were looking for somewhere we could bring our 5 kids and have plenty of activities to entertain them. Her description sounded great, website pictures looked very nice (they were obviously taken from very far away and on the first day it opened) and the price was right so we didn't hesitate to book it. We were so excited about the trip, looked forward to it and prepared for it for months.
Our first disappointment was driving in the van past the Hilton Rose Hall, Holiday Inn Sunspree and Iberostar and then pulling into Breezes. From the road it looked like a run down, condemned motel and it was more and more confirmed as we got out of the van and approached the front desk. The decor was falling apart and very outdated if it was ever in style at all. my fiance was offered drugs by the same man taking our baggage before we were even out of the van for 5 minutes. Checking in was not impressive, the front desk staff acted as if they didn't want to be there and although we had our names, passports and confirmation numbers they could not figure out how to check us in without a print out of our confirmation and they certainly were not willing to work with us. Also we are a family of 7 therefore we needed 2 rooms and they put my fiance in one room with 2 of our kids on one side of the hotel and me and our other 3 kids on the other side. Our 16 year old daughter walked ahead of us to our room and was followed to her room by 2 male employees, offered alcohol and asked if she had a husband, it was not the last time this happened during our stay and we felt very unsafe leaving her alone anywhere on property. I also felt unsafe and would not go anywhere without my very big fiance next to me because the server at the Japanese restaurant offered to take me out to his car for a "private party' and the server at the poolside grill offered to come to my room and "take care of me" So much for quality family time. We took the path of green outdoor turf carpet to our rooms which were run down, disgustingly filthy and literally scary! I was afraid to touch anything or let my kids touch anything. I didn't even unpack the entire trip because I was afraid of what might be in the drawers of the old and broken dressers. It ended up being a good thing that I didn't unpack because my two younger sons were given bunk beds to sleep in and the room was infested with bugs crawling all over the ceiling and the one who would sleep on the top was too afraid to sleep. Our room was switched the next day after 4:00pm to a room still infested just not as infested! The 7 of us met up by the elevators and walked around the 'resort' and noticed immediately that from one end of the resort to the other the grounds looked as if they had not been touched since the day the place opened, if we could have switched to another hotel we would have done it in a heart beat. Dinner that night, every night and along with breakfast and lunch was the most disgusting, lowest grade food that Breezes could have possibly found and once an item was out it was not replenished regardless of how many guests were staying there.
We chose Breezes mostly for the activities that you claim to have readily available and included in the price and that was one of our biggest disappointments. Half of the pools were always closed, there was a list of water sports such as Hobie cat, Wind surfing, banana boat, glass bottom boat listed at the towel dispensing booth but the only one available was kayaks which there were only 4 of for all the guests at the hotel, 2 jet ski's were available at a ridiculous $30.00 for 15 minutes, tubing, snorkeling and parasailing were all listed but no where to be found and when I inquired the man looked at me as if I were crazy and then carelessly said "those things are no longer available". There was a sign posted for sunset cruises with drinks and music but was just another disappointing unavailable activity. We saw a very rundown circus area but never any circus activity, other than two teens up there at night smoking marijuana but lots of people walking around with circus crew on their backs. The miniature golf area was also rundown with only 4 very short clubs all of which were broken and trash was thrown in the bin they belonged in if they were ever put away. basketball hoops were not full court and there was one flat ball available to play with, I did see useless tennis courts that looked like they weren't even part of the resort because they were off in the distance and in the middle of the wetlands otherwise referred to as an "ocean view". We were also told that there were 5 restaurants that were always available to guests. We found out that only 1 was always available, the one with the sickening food, and for the others we had to make reservations. I was told on our second day that the restaurants were closed, on the third day one was closed and one was booked but on our fourth and last night we could eat at the Japanese restaurant at 6;00 or 8:30pm. On the days she claimed the restaurants were closed they were open and on the days they claimed to be booked every time we walked by only 3 tables were seated. Also it was impossible to enjoy sitting or laying on the beach because we were constantly approached and harassed by homeless locals trying to sell hand made goods or at night the market changed to drugs.
There was one night when we tried to take a shower before dinner and had no water. We called the front desk to tell them that we didn't have any running water and we were told that they knew about it and that it was a hotel wide problem. 349 rooms with at least 3 people in each and no running water at dinner time, imagine the sanity issues that offered, it's no wonder 2 out of our 5 children got very sick with viruses while we were there and spent 2 out of our 4 days in bed and were put on antibiotics as soon as we got home to the U.S. The 2nd and third days of our stay we had our water back just no hot water so if we wanted to shower, which we did, we had to take a very cold one. Each time I called the front desk there wasn't an ounce of sympathy or concern just a "we are aware and working on it"
I can not stress enough how disappointed we were in our stay at Breezes and every aspect of the resort. I stopped counting how many times my fiance and I said we'll never stay here again on our first day. It was obvious that upper management and owners of Breezes resorts takes no pride in their name and have no concern for their reputation. I could not wait to come home, post on as many websites as I could find how disgusting your resort was and warn as many people as I can not to waste their time or money on a Breezes resort. My fiance works at a very large insurance company and I work at a hospital and we both continue to tell as many people as possible who are interested in going on vacation to stay as far away from the Breezes name as possible.
We are a big family who travels on an average of every 3 months, in June we went to Puerto Rico, September key West and Cozumel and December Jamaica. We are always looking for a new adventure in a far away place and although we want to visit all the other destinations Breezes has resorts in we now know not to stay with you.
Very Disappointed,
Tawny Blazejowski


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