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American Airlines

American Airlines named one of top 60 companies for Hispanics

Sep 08, 2009

FORT WORTH, Texas - American Airlines has been named one of the Top 60 Companies for Hispanics by Hispanic Business magazine. American was recognized for its diversity initiatives and its dedication to the Hispanic community.

This is the fourth consecutive year that American has received the distinction
from Hispanic Business, which uses multiple criteria to measure U.S.
companies' commitment to Hispanic hiring, promotion, marketing, philanthropy,
and supplier diversity. At No. 38, American is the only passenger airline in
the Top 60 Diversity Elite Directory.

"When you consider that we survey over 600 companies for this list, to be
anywhere on the top 60 is something to be proud of," said Michael Caplinger,
Research Supervisor with Hispanic Business Inc. "American Airlines scored high
in several of our ranking categories, including supplier diversity, marketing
and community outreach, and diversity retention and promotion."

American is working in a positive direction to promote diversity within its
organization, Caplinger said.

American's Supplier Diversity Program assures the inclusion of minorities,
women and LGBT-owned companies in procurement and construction opportunities.
And, its Diversity Leadership Strategy focuses on establishing best practices
in employment and advancement, inclusive work practices, diverse segment
marketing, and diversity education.

"At American Airlines, we understand the fundamental links among diversity,
inclusion and business success," said Denise Lynn, American's Vice President -
Diversity and Leadership Strategies. "Our commitment to diversity is about
ensuring that our customers receive excellent service delivered by dedicated,
passionate people who reflect the communities they serve. As a result,
American's progressive policies and programs continue to lead the airline
industry, frequently setting the standard for other companies."

The Hispanic Latino Employee Resource Group (HLERG), founded in March 1997, is
another example of American's commitment to the U.S. Hispanic market. Its
mission is to promote an environment that facilitates the hiring, professional
development, and promotional opportunities of Hispanic employees, while
enhancing American's global competitiveness and its image.

American Airlines has a long history of involvement with, and support for, the
Hispanic community across the U.S., also partnering with pillar Hispanic
community organizations at both the local and national level. Since 1941, when
service was first launched to Mexico, American has focused on the U.S.
Hispanic market - a market that has been a driving and thriving opportunity
for the company.

American Airlines has become Latin America's premier airline, offering more
flights to more destinations than any other carrier. American's Latin
America/Mexico route system encompasses 41 destinations in 17 countries and
includes five American Eagle destinations in Mexico.

In addition to community outreach, American offers Hispanic travelers
unparalleled flight choices on a global route network, the AAdvantage(R)
frequent flyer program and Admirals Clubs lounges at more than 40 airports
around the world.

For more information about Hispanic Business magazine's Top 60 Diversity Elite
Companies for Hispanics, or for a complete list of honorees, visit

American Airlines named one of top 60 companies for Hispanics
Source: eTN

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