Distribution Agreement
Agoda and Frasers Hospitality Pte Ltd. announce online partnership
Agoda.com, a leading, Asia-based, online, hotel reservation service and part of Priceline.com (Nasdaq: PCLN), today announced an agreement with Frasers Hospitality Pte Ltd., a premier global, serviced-residence owner and management company, to distribute their internationally-renowned serviced residences. All the properties under the Fraser Suites, Fraser Place, Fraser Residence, and Fraser Resort brands will now gain instant increased exposure via Agoda’s multilingual websites and their worldwide distribution networks.
The distribution agreement allows Frasers Hospitality to access Agoda’s latest version of their industry leading Yield Control System. This new version provides greater flexibility in managing inventory and rate structure, as well as an easy way to offer varied promotions for today’s competitive online market. Frasers Hospitality’s luxury residences are found in key gateway cities throughout Europe, north Asia, southeast Asia, Middle East, and Australia. Agoda will now be offering attractive rates at available properties in Singapore, Bangkok, Beijing, Manila, Hanoi, Nanjing, Seoul, Shanghai, Shenzhen, Sydney, France, and United Kingdom.
Wilfred Fan, Agoda’s vice president of business development said: “Recognition of the Frasers Hospitality’s brand continues to grow throughout the region, and we believe Agoda is the ideal platform to extend this expansion online. Our expertise in serviced accommodations is well known in the marketplace, and customers value our recommendations and selection of quality properties. Having Frasers as an official partner continues to enhance our reputation. Our dedicated team will work closely with Frasers Hospitality and help advise on prices, promotions, and market trends, making sure that each property is well positioned and presented to the millions of visitors to our sites and call centers.”
Joanne Ang, group director, sales and marketing of Frasers Hospitality Pte Ltd., remarked: “As a global, serviced, residence company, we are happy to work with Agoda.com as part of our online strategy in Asia and Europe. Agoda’s wide distribution and extended reach will allow us to communicate effectively to a much larger target audience, and we look forward to [a] mutually beneficial relationship.”
Agoda.com’s hotel reservations web site features comprehensive hotel descriptions and photos, listed in 21 different languages, all supported by a multilingual, customer service team available 24 hours/day, 365 days/year. The easy-to-use website provides 100 percent instant confirmation at all hotels listed, now with more last-minute inventory than ever before.
For more information regarding Agoda, please access its website at www.agoda.com or contact the Agoda team via email at info@agoda.com.
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