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Las Vegas

Free fall continues for Las Vegas tourism

Aug 11, 2009

Visitor volume in Las Vegas continued to fall in June, according to the Las Vegas Convention and Visitors Authority.

In June, 2,980,122 visitors stayed in Las Vegas, a drop of 6.3 percent from the same month in 2008, with 3,179,472 visitors.

Las Vegas visitors seemed to respond to marketing programs and room rates discounted by 25.5 percent on average, the convention authority said. Yet the occupancy rate came in at 82.2 percent, down 7.2 percentage points from June last year.

Convention attendance dropped from 438,044 in June 2008 to 355,436 this June, an 18.9 percent drop.

Visitor numbers dropped 5.5 percent in Laughlin and by 26.2 percent in Mesquite in the month of June, the convention authority said.

Overall, Clark County gaming revenue dropped 14.7 percent.

The Las Vegas room occupancy rate was 28 percentage points higher than the national average, at 54.6 percent, reported by Smith Travel Research.

Free fall continues for Las Vegas tourism
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