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CNN International’s TASK Group announces exclusive content-sharing partnership with eTurboNews

Jul 14, 2009

CNN International’s Tourism Advertising Solutions & Knowledge (TASK) Group and leading global travel industry web portal eTurboNews (eTN) today announced an exclusive content-sharing partnership, giving eTN’s 235,000 subscribers in 215 countries worldwide access to the TASK Group’s Compass monthly articles. The articles offer eTN’s members the latest insights on tourism branding strategy.

The partnership dramatically extends the reach of the monthly Compass articles via one of the travel and tourism industry’s primary information mediums and strengthens CNN’s commitment to the growth and development of the global travel and tourism sector.

Rani R Raad, Senior Vice President, CNN International commented, “Now more than ever, there’s a critical need for the re-stimulation of tourism economies around the world. Joining forces with eTN enables the TASK Group to tap into a really effective source of travel trade information distribution to connect with a vast network of the sector’s professionals worldwide. At the same time, it offers the eTN network access to the top level expertise of the TASK Group.”

Juergen Steinmetz, President and Publisher of eTN reinforced the importance of collaboration with the CNN TASK Group to assist the global tourism community in overcoming current challenges of the sector as a result of the current economic downturn. “It is important that every opportunity is tapped during these challenging times. A key element in eTN’s success has been our ability to create opportunities that the global travel and tourism industry can benefit from. Our partnership with the CNN TASK Group achieves exactly this. Our entire team is excited because this deal could not have come at a more opportune time for the industry.”

Previous Compass articles by the TASK Group have explored issues such as sustainable tourism, uncertainty in tough financial times, destination branding, and the role of government in the tourism sector

About the TASK Group

The TASK Group, a fully complimentary, bespoke client service comprising a team of external experts in tourism and economic development, works closely with CNN to support clients to create impactful tourism communications solutions. Now in its third year of global operations, the TASK Group offers clients best of breed insight, information and intelligence to significantly enhance their nation, business and brand building efforts, as well as assist in navigating through travel & tourism crisis-related issues.

Since launch, TASK has assisted over 65 Ministries of Tourism and tourism industry leaders in Asia, Latin America, Europe, the Middle East, North America and Africa with tourism strategy development and refinement expertise.

CNN International’s TASK Group announces exclusive content-sharing partnership with eTurboNews
Source: CNN and eTN

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